Portobello Road Gin's tagline of 'London Spirit' of course refers to gin but lately, we've all witnessed how the human spirit prevails in times of struggle and challenge. Whether that is 'community spirit', 'in the spirit of giving' or anything that brings people together during these times when we have all had to stay apart.
As the world looks ahead and holds out hope for a return to some form of normality, the role hospitality plays in communities and culturally has never been more clear or dearly missed. As one of the hardest hit industries during this time, we’ve been exploring ways to support our valued trade partners and how we can help venues look ahead to re-opening, where possible.
The road out of lockdown is far from clear but with a tentative date of 4th July, businesses are beginning to plan and get an idea for what re-opening may look like. At the beginning of the pandemic, Portobello Road Gin switched some of it’s production lines to making W.H.O. grade hand sanitizer to provide to the Metropolitan Police Force. As the ‘new normal’ continues and evolves, we are going to make a sanitiser pack available to all our stockists and partners for free (whilst stocks last.) This includes a 5 litre refill pack and personal 60ml sanitiser bottles for all the team and then we will continue to produce the refills at cost as long as we can.
This is the first of a number of different measures we are working on to help get the hospitality trade on their feet. Portobello Road Gin still being independently owned, all by bartenders originally themselves, have always focused on activities around the education and development of bartenders since launching in 2011 and are keen to continue to support where we can. With the help of our UK distributor, Mangrove, we are also looking at ways we can assist with disposable menu costs and initial reopening stock costs.
The road ahead may be long but with a little help from friends, hopefully it can be a little less bumpy.
Ged, Jake, Tom & Del