We’re Hiring: Social Media & Content Marketing Executive
4 January 2019


We’re looking for a Social Media and Content Marketing Executive to join our team at Portobello Road Gin.

Founded in 2011 above a pub on its namesake road, Portobello Road Gin is now one of the world’s fastest growing independent gin brands with a growing portfolio of products and fast paced international expansion. In addition, Portobello Road Gin also owns West London’s The Distillery, which is a four floor mecca for discerning drinkers and home to the highly acclaimed Ginstitute experience.

In this role you will support the marketing of Portobello Road Gin’s products, as well as the marketing for The Distillery, The Ginstitute and the company’s wider portfolio of events which include tequila experiences and immersive dining.

You will work with the marketing team to develop exciting campaigns with the aim to promote the brand’s existing portfolio of products and experiences, as well launch several exciting new projects.

This is a great role for an ambitious and driven individual and offers plenty of career progression.

The Role

Social Media

Develop captivating yet commercially focussed social media campaigns.

Create platform specific content for Facebook, Instagram, Pinterest, YouTube and Twitter.  

Manage a multi-channel publishing schedule for all posts, optimising according to day and time to increase customer engagement.

Work with external creative agencies to create original and engaging content in the form of video, photography and animation.

Post live stories from our events, venues and experiences

Post and manage paid social media advertising

Produce monthly reports on social media performance

Grow, develop and manage our online communities.

Respond to community enquiries and comments to increase engagement

Keep abreast of new developments in social media, on existing platforms and new areas.

Meet specific KPIs in relation to engagement, follower growth and sales.


Email Marketing

Plan, write and produce regular email campaigns on a weekly basis using Mailchimp

Work with external creative agencies to create captivating visual content for all emailers

Manage and monitor automated campaigns

Produce monthly reports on email performance

Develop tactics to Increase subscribers

Meet specific KPIs in relation to engagement, subscribers and sales.


Content Marketing

Produce original content for our websites, blog and third party websites

Copywriting for adverts and other brand activity

Drive traffic to website with a content-led strategy

Produce SEO friendly copy

Work with external creative agencies to create audio visual content


PR and Influencer Marketing

Support Head of PR and Marketing on PR campaigns

Respond to journalist enquiries

Help deliver influencer campaigns, identifying relevant influencers and managing relations with existing brand advocates.

Help manage events, brand activations and product launches across the UK.


Who are we looking for?

One – two years minimum in a marketing role

Excellent communicator who is able to produce original and unique content, including demonstrable copywriting experience.

Excellent understanding of how social media works as a marketing tool and how to exploit the benefits of the different platforms for business growth

Strong eye for excellent design and beautiful imagery

Knowledge of Mailchimp and email-marketing

Experience of working with creative and design agencies from brief to delivery

Highly organised, including strong time-management

Capable of multi-tasking and managing simultaneous projects

Knowledge of who the latest influencers are, in the areas of drink, food, travel and lifestyle

Understanding of how to write for SEO

Demonstrable passion for the drinks, hospitality and experience industries

Photography and design skills are highly desired but not essential

Languages (Spanish and Italian) are desired but not essential

What’s in it for you?

Competitive salary + bonus

Company benefits

28 days holiday

To apply please send your CV with a covering letter and salary expectations to Hayley Johnson. Portfolios of your work are also welcomed