We’re looking for a Social Media and Content Marketing Executive to join our team at Portobello Road Gin.
Founded in 2011 above a pub on its namesake road, Portobello Road Gin is now one of the world’s fastest growing independent gin brands with a growing portfolio of products and fast paced international expansion. In addition, Portobello Road Gin also owns West London’s The Distillery, which is a four floor mecca for discerning drinkers and home to the highly acclaimed Ginstitute experience.
In this role you will support the marketing of Portobello Road Gin’s products, as well as the marketing for The Distillery, The Ginstitute and the company’s wider portfolio of events which include tequila experiences and immersive dining.
You will work with the marketing team to develop exciting campaigns with the aim to promote the brand’s existing portfolio of products and experiences, as well launch several exciting new projects.
This is a great role for an ambitious and driven individual and offers plenty of career progression.
Develop captivating yet commercially focussed social media campaigns.
Create platform specific content for Facebook, Instagram, Pinterest, YouTube and Twitter.
Manage a multi-channel publishing schedule for all posts, optimising according to day and time to increase customer engagement.
Work with external creative agencies to create original and engaging content in the form of video, photography and animation.
Post live stories from our events, venues and experiences
Post and manage paid social media advertising
Produce monthly reports on social media performance
Grow, develop and manage our online communities.
Respond to community enquiries and comments to increase engagement
Keep abreast of new developments in social media, on existing platforms and new areas.
Meet specific KPIs in relation to engagement, follower growth and sales.
Plan, write and produce regular email campaigns on a weekly basis using Mailchimp
Work with external creative agencies to create captivating visual content for all emailers
Manage and monitor automated campaigns
Produce monthly reports on email performance
Develop tactics to Increase subscribers
Meet specific KPIs in relation to engagement, subscribers and sales.
Produce original content for our websites, blog and third party websites
Copywriting for adverts and other brand activity
Drive traffic to website with a content-led strategy
Produce SEO friendly copy
Work with external creative agencies to create audio visual content
PR and Influencer Marketing
Support Head of PR and Marketing on PR campaigns
Respond to journalist enquiries
Help deliver influencer campaigns, identifying relevant influencers and managing relations with existing brand advocates.
Help manage events, brand activations and product launches across the UK.
Who are we looking for?
One – two years minimum in a marketing role
Excellent communicator who is able to produce original and unique content, including demonstrable copywriting experience.
Excellent understanding of how social media works as a marketing tool and how to exploit the benefits of the different platforms for business growth
Strong eye for excellent design and beautiful imagery
Knowledge of Mailchimp and email-marketing
Experience of working with creative and design agencies from brief to delivery
Highly organised, including strong time-management
Capable of multi-tasking and managing simultaneous projects
Knowledge of who the latest influencers are, in the areas of drink, food, travel and lifestyle
Understanding of how to write for SEO
Demonstrable passion for the drinks, hospitality and experience industries
Photography and design skills are highly desired but not essential
Languages (Spanish and Italian) are desired but not essential
What’s in it for you?
Competitive salary + bonus
28 days holiday
To apply please send your CV with a covering letter and salary expectations to Hayley Johnson. Portfolios of your work are also welcomed